Once again Australian fashion follwers have flocked to frock heaven at Mercedes Australian Fshion Week. Now in its fifth year, this event is the premier event on the Australian fashion calender. Held again at the now completed Fox Studios – Sydney, the week lived up to its tradition of fabulous shows, fashion notables, media, new talent and an ever growing exhibition. The only thing that was not in normal keeping with the shows was the weather. Normaly blessed with precipitous suroundings this years event heralded blue skies with only the odd drop falling on the Gucci here and there.


The Collections

Over sixty designers showcased their talents at this years event. Tried and true plus new commers alike, sent their latest designs down the runway eager to impress buyers, the press and industry collegues. See our show highlights and make up your own mind on who’s hot for next season.

The Exhibition

Over 150 fashion and fashionable companies and brands took part in Australia’s biggest exhibition of its kind at this years Mercedes Australian Fashion Week. Our roving and itrepid reporter spills the beans.

The People

Each year frock followers gather at this annual event.
While to be seen, seams to be as important to some, as it is to see. There is no doubt that it attracts some of the moovers and shakers of the fashion world. On this page you can catch a glimps of faces we saw during the week.